Social media and the power to connect with workers...

The importance of reaching out to your employees via social media was unheard of a few years ago by companies in our industry. No longer, there are numerous companies around the globe who have realized the importance that social media has in fostering a safe workplace. The editors of the Aluminium Plant Safety Blog follow numerous aluminium companies on Facebook, Twitter, and Snapchat. Each social media platform has its own advantage and disadvantages. Does your company have a presence on social media regarding safety related topics? If you do not we would recommend that first you start following some aluminium companies that do. We are only going to highlight four companies that the APSB is impressed with their social media exposure.

TST Inc. out of North America has done a great job on Facebook and other social media platforms. With numerous locations TST is always posting about safety events, highlighting a worker’s employment anniversary, or mentioning about a wellness event. In addition TST Inc. has posted videos on their own Youtube channel that are simply great. and show to their workers that 1. Management cares about their safety 2. Helps instill pride in their work. Below is a recent Facebook posting.

Aluminium Bahrain. This past year we had the opportunity to visit with Tim Murray, CEO of Alba in Bahrain. Tim took the helm at Alba in 2012 and has done a great job in developing and fostering a safe working environment. Tim’s embrace of social media was in part because he acknowledge that Alba workers were using Instagram. So, Alba4world Instagram was developed as an avenue to reach out to their employees and to the world. We love the Instagram account and from speaking with various workers at Alba, they do too. So, please look up Alba4world on Instagram. Here is a recent post:

Aleris has done a great job on the social media platform Twitter. Aleris posts a mix of corporate messaging, safety messages, and volunteer activities. Here is a recent posting.

No other company with as many facilities around the globe as Sapa has (over 100!) done such a great job at developing a safety culture at each and every plant. Sapa utilizes their Youtube page to post safety videos. 

These videos and subsequent safety campaigns are excellent in our opinion. The video below is 8 minutes long, and in our opinion it is great. Please watch it.

Keep up the good work Sapa!

There are many more aluminium companies that are utilizing the various social media platforms to promote safety to their workers. We unfortunately have run out time to list them. The APSB does have a twitter handle; Alu Plt Safety Blog. Feel free to follow us. We post about updates and occasionally on our mishaps regarding traveling!

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